Possibly the best part of this project is the storytelling that these images provoke from locals who have some sort of connection to the businesses. If you have a story to tell about any of the depicted businesses, and if you are comfortable sharing it on this site for others to learn from (even if you prefer to remain anonymous) I would love to hear from you! Please reach out using the form below. 

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Additionally, if you have any El Cerrito matchbooks to help fill in the gaps in my collection which you are willing to share, I would gladly accept them!